Digital Innovation of the Year
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The first application of the white label solution went live on 22 May 2024: Digi - the digital assistant for the Migros specialist store Do it + Garden. It offers online shop users a very special shopping experience. Here are the most important advantages of Digi: - Customised product suggestions: Based on individual preferences, Digi suggests suitable products or services from the Do it + Garden range. - Tips and advice: Digi is a true expert in the gardening and DIY sector. He provides helpful tips and advice to support our customers' projects. - Quick support solutions: Digi can handle simple support requests such as delivery options or payment methods, reducing the waiting time for our customers*. With Digi, Do it + Garden is strengthening its advisory expertise, which is already emphasised by the specialist advisors in the shops and the video advice. The performance and acceptance of Digi is measured by sales figures in the online shop and customer reviews. The creation of a white label solution for the Migros Group was at the centre of Digi's development. This means that all Migros companies can now also integrate AI-based chatbots into their online presence within a few days. Changes to the design, source connection and personality can be implemented quickly and easily.
Migros-Gruppe has embraced the AI revolution and its Do it + Garden AI based chatbot his an impressive improvement for end user. Combining diagnostic discussiona and advanced search of the related product, shopping aid for customers is drastically improved. The jury found that the solution is pragmatic and bring extra value to consumer. The solution is then retained as finalist.