FIRMENICH
Digital Innovation of the Year
Short description
Firmenich is a 125-year-old privately owned Swiss company and one of the world's largest developers and manufacturers of perfumes and flavors. It aims to improve flavor and fragrance creation through artificial intelligence and, in collaboration with EPFL Lausanne, has set up a digital lab focused on AI-based creation.
The result is a solution that uses AI-driven algorithms to create fragrance and flavor formulas. As a result, the company has created the world's first AI flavor that opens up a new frontier of expanded creativity with this solution. As a result, Firmenich is able to halve time-to-market, increase product creativity and achieve high consumer acceptance.
Jury Statement
Firmenich convinces with a very refreshing appearance. The combination of man and technology (augmented perfumer) in an emotional field - the sense of smell - is daring, courageous, and innovative. "There are more astronauts than perfumers," - says Firmenich. This is clearly more than a good justification for why innovation is needed in this very industry.